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Bloomin’ Blinds – a fast-moving company that utilizes AI to help drive its business

Bloomin’ Blinds is a family-owned, blinds and window covering franchise committed to the customer experience since 2001 and headquartered in Plano TX.

First and foremost, it is truly family owned and operated, founded by the matron of the family, Karen McGuffin and now operated by sons, Kelsey Stuart, CEO, and brothers Kris and Kevin Stuart.

Secondly, it thrives on selling, installing and repairing blinds, shades and shutters through a franchise network of more than 70 locations throughout the United States.

Bloomin’ Blinds franchise fee is $49,500 and includes two weeks of training in Plano, and access to low-cost, turn-key marketing resources, system infrastructures and ongoing executive and business-building support. Total franchise investment, including tools, technology deployment and delivery/installation van, ranges from $87,100 to $164,500, according to their 2022 Franchise Disclosure Document (FDD).

CEO Kelsey Stuart explained that Bloomin’ Blinds uses artificial intelligence (AI) to drive much of its digital business and relies heavily on keeping ahead on technology and customer convenience solutions. These solutions include a custom integrated marketing, scheduling, CRM, and review platform, as well as an exclusive AI-powered window visualizer technology that enables the company to show homeowners various types of blinds suitable for their particular rooms and windows.

Bloomin’ Blinds has been growing rapidly over the past five years and prides itself on strong customer retention and thousands of 5-star reviews. It’s a testament to the local owners across the country representing the brand and being committed to giving great services to local communities.

When asked about international expansion, Mr. Stuart said they have received a few international inquiries and his plan is to investigate the Canadian market by the end of the year.

Read more about the company at

From left to right:

Kelsey Stuart - CEO

Kevin Stuart - CTO/CDO

Karen McGuffin - Founder (Mom)

Kris Stuart - COO


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